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Podcast: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 14, 2009 - (Free Research) This podcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Boost ROI with Faster, Easier, VISUAL Analytics by SPSS Inc. Worldwide Headquarters February 24, 2009 - (Free Research) Join us at this live webcast and learn how you can: Use RFM analysis to quickly rank customers for high-return marketing; Use advanced visualization techniques to uncover segments and patterns in your data; Apply these insights to growth, acquisition, and retention planning; And more. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Presentation Transcript: Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 30, 2009 - (Free Research) This presentation transcript shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Integrating Customer Contact Preferences into your CRM System by Gryphon Networks December 14, 2009 - (Free Research) This webcast shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses by SPSS Inc. Worldwide Headquarters February 12, 2009 - (Free Research) Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst December 31, 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leverage ERP for Sales & Operations Planning by IFS January 12, 2009 - (Free Research) Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Blackberry Solution Increases Customer Service for Corporate Real Estate Company by BlackBerry February 26, 2009 - (Free Research) J.J. Barnicke's sales people needed instant access to corporate property information to better serve clients and speed up sales cycles. They also needed wireless access to CRM data This case study explains how J.J. Barnicke is using BlackBerry and the sales force solution to access CRM information about clients. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This paper explores core principles companies can use to help them select a CRM system. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Epiphany for Insurance by Infor CRM July 01, 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. (BROCHURE) VIEW ABSTRACT | GO TO

Alpine Electronics USA Plans Sales for Next-Generation Mobile Media Technology with IBM Cognos and SAP by Red Hat January 19, 2010 - (Free Research) Read this case study to learn how IBM Global Business Services leveraged its electronics and automotive industry expertise to design, deploy and manage a solution based on SAP Business Suite for Alpine Electronics USA. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

CRM Built for Sales: The Executive Guide to Selecting CRM That Meets Sales Needs by Pivotal CRM, a CDC Software solution February 20, 2009 - (Free Research) This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 20, 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Pivotal CRM: Built For Sales by Pivotal CRM, a CDC Software solution July 23, 2009 - (Free Research) In this multimedia demo, learn how Pivotal CRM's flexible, innovative features and design give sales users an edge and make them feel the system was built just for them. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

8 Steps To Optimizing Your Lead Nurturing Program by Citrix Online November 18, 2009 - (Free Research) During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America Inc January 01, 2006 - (Free Research) SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Industry Intelligence: Options Alert: Are You Ready for the Change? by Advent Software, Inc January 03, 2010 - (Free Research) The Options Symbology Initiative (OSI) is an industry-wide overhaul of the existing five-character options symbol to a 21-character symbol. Effective February 12, 2010, all market participants and firms that trade in options must be fully converted to the new symbology. Read this paper to learn how your firm can prepare for this change. (WHITE PAPER) GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI by SPSS Inc. Worldwide Headquarters December 2008 - (Free Research) This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Intelligent Decisions: Enhancing Processes with Business Rules and Predictive Models by SPSS Inc. Worldwide Headquarters March 2009 - (Free Research) Learn how your organization can integrate analytics with business processes to become a Predictive Enterprise that employs insights to make intelligent decisions. This webinar will show you the fundamentals of combining industry knowledge and business rules with powerful analytics to improve revenue generation and business performance. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry by SAP America Inc September 2008 - (Free Research) This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Data Quality : A Survival Guide For Marketing by SAP America Inc June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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